What Your Scan Analytics Include
Every trackable QR code gives you a dashboard row with these metrics:
| Metric | What it tells you | Why it matters |
|---|---|---|
| Total scans | All scan events, including repeat scans | Measures raw engagement volume |
| Unique scans | Distinct devices that scanned the code | Measures true audience reach |
| Scan-by-day trend | Daily scan volume charted over time | Spot campaign spikes and decay |
| Top countries | Where scans are happening geographically | Validate regional targeting |
| Device type | Mobile vs. desktop scan split | Optimize destination page for real users |
| UTM pass-through | Campaign parameters forwarded to your analytics tool | Connect scan data to revenue attribution |
How to Set Up Scan Analytics
No third-party integrations needed. Three steps:
- Open the QR Attribution builder, enter your destination URL, and sign in to enable trackable link mode.
- Generate and download your print-ready QR code — it automatically points to a tracking redirect.
- Deploy your QR code (print, digital, or both) and monitor scans in real time on your analytics dashboard.
To capture UTM data in GA4 or Plausible, add ?utm_source=print&utm_medium=qr&utm_campaign=spring_sale to your destination URL before generating the code. Scans will carry those parameters all the way through to your analytics tool.
Attribution Use Cases
Print Advertising
Place a unique trackable QR code on each print ad or flyer. Compare scan rates across placements to know which creative or location performs best.
Packaging & Labels
Track post-purchase QR engagement. See how many customers actually scan the code on your packaging and where they come from.
Event & Trade Show
Distribute a trackable QR at your booth. Count scan volume in real time and validate booth traffic against post-event leads.
Out-of-Home (OOH)
One QR per billboard or bus shelter. Measure true audience engagement instead of estimating from foot traffic data.
Email & Direct Mail
Include a QR code in physical mailers. Track which households scan and correlate scan timing with purchase data.
Multi-Channel Campaigns
Create a separate QR code for each channel (print, social, email). QR Attribution's dashboard lets you compare scan volume across all of them at once.
Also need a trackable short link for digital channels? See the short link generator page for click attribution on web traffic.
Frequently Asked Questions
What QR analytics are available?
Every trackable QR code includes total scan count, unique scan count, scan-by-day trend chart, top countries, device type breakdown, and UTM pass-through for campaign attribution — all in a free dashboard.
How fast does scan data update?
Scan data updates in real time. Every scan is logged as it happens with no batch delay, so you can monitor live campaign activity immediately after deploying your QR code.
Can I track both scans and clicks?
Yes. Trackable QR codes log scan events at the QR redirect level. If the destination is a trackable short link, you also capture the downstream click. Both are visible in your analytics dashboard.
Can I use this for offline campaigns?
Yes. QR Attribution is built for offline-to-online attribution. Assign a unique QR code to each offline placement (flyer, billboard, packaging), compare scan volume by placement, and map offline engagement to online conversions.
Is QR analytics free to start?
Yes. Full QR scan analytics — including total scans, unique scans, country data, and device breakdown — are free with every trackable QR code. No credit card required to start.
Start tracking your QR scans today.
Generate a trackable QR code in under a minute. Free analytics, no credit card, works anywhere you can print.
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